This week on The Property Mindset Podcast, I had the privilege of interviewing John Howard, one of the UK’s most experienced property investors. With over 4,000 deals across four decades, John brings a refreshing blend of sharp strategy, humility, and resilience. In this blog, I want to break down some of the key lessons from our conversation that can help any property investor up their game in 2025.
Dogged Determination: The Real Secret Behind Longevity
John credits his long-term success to what he calls “dogged determination.” From managing an estate agency solo at 17 to completing thousands of deals, he never lets go of a challenge without exploring every angle. The message? Resilience matters. Property isn’t always smooth sailing, and setbacks are part of the journey. What makes the difference is your response.
Mental Consistency: Your Daily Edge
John also emphasises the value of mental consistency. While property can feel like a rollercoaster, keeping your mindset balanced is key. Whether you’re riding a high after a win or facing a challenging setback, staying steady means making better decisions. This consistency also builds trust with partners, investors, and agents.
Always Have an “Out” Before the “In”
Risk is inevitable in property, but John approaches it with calculated caution. One of his golden rules: never go into a deal without a clear exit strategy. Whether it’s selling, renting, refinancing, or converting use, he always has a Plan B (and often a Plan C). This habit has saved him from potential disasters and is a non-negotiable for anyone serious about longevity in property.
Relationships Over Everything
John’s career has been powered not just by deals, but by relationships. Many of his projects were backed by the same trusted investors for years. His advice? Build a small circle of reliable, like-minded contacts. Treat them well, be honest, and think in decades, not deals. The right people will bring you more opportunities than any lead generation system ever could.
Stay Ahead by Staying Informed
Adaptability is another standout trait in John’s approach. He’s always been one step ahead of market trends—whether it’s planning changes, economic cycles, or funding opportunities. He keeps learning, stays plugged into what’s happening, and doesn’t get complacent. He credits part of this foresight to his auction experience, which he calls “the barometer of the property market.”
What You Can Do Today:
- Reassess your current deals: do they have multiple exits?
- Check your morning routine: are you building mental consistency?
- Review your circle: who are you learning from and collaborating with?
- Identify one new funding or exit strategy to research this week.
Want More?
If these insights resonated with you, you’ll love the full conversation. John shares specific deal stories, practical frameworks, and even his favourite book that shaped his mindset (The Art of the Deal, if you’re curious!).
🎧 Listen now: Property Mindset Podcast
Let John’s 40+ years of lessons help shape your next 40 deals. This episode could be the shift you didn’t know you needed.
Until next time, Emma Howitt Host, The Property Mindset Podcast
