When starting your property journey, jumping straight into strategies, deals, and cash flow projections is tempting. But before you get into the how, it’s crucial to understand why you’re doing this. Your “why” is the foundation of everything. It drives your decisions, keeps you focused during challenges, and inspires you to keep moving forward—even when the journey gets tough.
Here’s how discovering your “why” can revolutionize your property success and set you apart from others in the early stages of investing.
What is a ‘Why’?
Your “why” is your purpose—the deeper reason behind why you’re investing in property. It’s not just about the money; it’s about what the money represents. For some, it’s freedom. For others, it’s security, family, or legacy.
Your Why Could Be:
- Achieving financial independence to quit a 9-5 job.
- Providing a better future for your family.
- Building a sustainable, passive income for retirement.
- Leaving a legacy through impactful community projects.
Think of your “why” as the fuel for your journey. Without it, you’ll lose momentum when challenges arise.
Why Your ‘Why’ Matters
Understanding your “why” isn’t just a motivational tool—it directly impacts your success in property.
Benefits of Knowing Your Why:
- Clarity in Decisions: When faced with tough choices, your “why” acts as a compass, guiding you towards the best option.
- Emotional Resilience: Property investing comes with its highs and lows. A strong “why” helps you stay grounded and focused.
- Strategic Focus: Your “why” helps you choose the right strategies that align with your goals, whether that’s flipping houses, buy-to-let, or rent-to-rent.
- Avoiding Burnout: Passion for your “why” keeps you energized, even during challenging times.
📊 Stat: According to research, people who set goals based on intrinsic motivation are 42% more likely to achieve long-term success.
The 7-Why Exercise
This simple but powerful exercise helps uncover the deeper layers of your motivation. Here’s how it works:
- Write down your main goal.
- Example: “I want to invest in property.”
- Ask yourself why that goal matters.
- Keep asking why—seven times—until you uncover your core motivation.
Example:
- Why do I want to invest in property?
- → To create passive income.
- Why do I want passive income?
- → To have more time with my family.
- Why is family time important?
- → To build strong relationships and create memories.
By the seventh why, you’ll find a deeply personal answer that fuels your actions.
Real-Life Examples of Powerful Whys
- Elon Musk: His “why” is to ensure the survival of humanity, driving SpaceX and Tesla’s missions.
- Oprah Winfrey: Her “why” is to inspire others to overcome challenges and lead fulfilling lives.
- Your Property Journey: Whether it’s time freedom, financial security, or creating impact, your “why” will shape every decision.
Crafting Your Property Mission Statement
Once you’ve uncovered your “why,” it’s time to turn it into a personal mission statement. This will serve as a daily reminder of your purpose and a guiding light for your decisions.
Start with:
- “I am so happy and grateful now that…”
- “My property journey allows me to…”
Example Mission Statement:
“I am so happy and grateful now that my property portfolio generates £5,000 in monthly passive income, giving me the freedom to spend quality time with my family while funding education for underprivileged children.”
Practical Steps to Align Your Why with Your Property Strategy
Your “why” should guide the strategies you use in property investing.
If Your Why is Freedom:
- Focus on low-maintenance strategies like buy-to-let or back-to-back leasing.
If Your Why is Impact:
- Consider co-living spaces that foster community or affordable housing projects.
If Your Why is Financial Growth:
- Explore high-yield HMOs, property flips, or development opportunities.
🛠️ Tool: Wondering what strategy – here is a very useful exercise!
https://youtu.be/MUzP7KcqvYw?si=ga7RoVZVX915p5jW
Key Quotes to Inspire Your Journey
- “People don’t buy what you do; they buy why you do it.” – Simon Sinek
- “Success is 80% psychology and 20% strategy.” – Tony Robbins
- “You were born rich. The tools for success are already within you.” – Bob Proctor
Next Steps: Bring Your Why to Life
- Reflection Time: Spend 10 minutes today journaling about your “why.”
- Action Plan: Use your mission statement to plan your Goals.
- Listen to my Property Mindset podcast: starting February 2025
Books to Read for Further Inspiration
- Start With Why by Simon Sinek
- You Were Born Rich by Bob Proctor
- Atomic Habits by James Clear
- The Compound Effect by Darren Hardy
By starting with your “why,” you’re not just building a property portfolio—you’re building a life aligned with your deepest values. Your “why” will keep you motivated, resilient, and focused as you navigate the exciting world of property investing.
Let’s make 2025 your breakthrough year!
